Google Adsense : Glossary Of Reports Terms

What Is AdSense:

It’s a monetization program by Google for online content from websites, mobile sites, and site search results with relevant and engaging ads.

GLOSSARY OF REPORTS TERMS

Page CTR

The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.

Page CTR = Clicks / Page views

For example, if you received 2 clicks for 250 page views, your ad unit CTR would be .8%. (2/250=.8%)

Page RPM

Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.

Page view

A page view is what Google counts in your reports every time a user views a page displaying Google ads. We will count one page view regardless of the number of ads displayed on that page.

For example, if you have a page displaying three ad units and it is viewed twice, you will generate two page views.

Click

For standard content ads, we count a click when a user clicks on an ad.

For link units, we count a click when a user clicks on an ad on the page of ads, after selecting a link in the link unit.

Cost-per-click (CPC)

The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising

Estimated earnings

Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

Within the "Performance report", the method in which the advertiser currency is converted to publisher currency for the estimated earnings calculation uses a combination of:

• foreign exchange rates at ad serve time (Advertiser currency to USD)
• daily foreign exchange rates (USD to publisher currency).

This is slightly different to the way it is calculated in billing but (with the exception of extreme foreign exchange rate intraday fluctuations), the difference is subtle.

Conclusion :

I hope that this article would have helped you in understanding Google Adsenses Glossary of Report Terms. Your feedback and constructive contributions are always welcome.